Storytelling for Velocity, Not Visibility: Why African Development Organizations Need a New Communications Playbook
February 5, 2026
Something subtle yet profound is changing in how global development organizations in Africa communicate about their work and impact. According to Chrisphine Omondi, a communications specialist with experience across the continent, these organizations have often relied on external communications consultants who produce reports, recommendations and strategies, then exit before those plans are fully implemented. He argues that this model no longer fits the pace and complexity of Africa’s evolving development ecosystem, and explores how African organizations can create a more holistic, systems-based communications model that aligns with the broader changes that are reshaping global development.
