The Smallholder-Supermarket Disconnect: Addressing the Missing Links that Separate East African Farmers from Formal Retail Markets
August 17, 2026
Smallholder farmers are the backbone of East African agriculture, accounting for approximately 75% of production in several countries. At the same time, formal food retail is expanding across the region. Yet as Daniel Njiwa at AGRA and Kris Ansin and Audrey Tsoi at TechnoServe explain, despite this alignment, the formal retail market remains inaccessible to many smallholder farmers, as a range of barriers prevent them from supplying these vendors. They share learnings from a pilot program that highlighted some of these constraints, and explore how supermarkets can work through aggregators that consolidate and coordinate supply from multiple farmers to source smallholder produce at scale.
