NutriStar powdered beverage

_Alex Bloom — Mon, 12 Dec 2005 16:33:51 -0500

Managing Organization: Procter & Gamble

Activity URL:

http://www.wbcsd.ch/Plugins/DocSearch/details.asp?strDocTypeIdList=1&DocType=1&StrCharValList=771&DateStart=01.01.1753&DateEnd=3

Activity Description: NutriStar is a low-cost powdered drink mix containing all the vital micronutrients (including iron, iodine, and vitamin A, nutrients that are essential to human development) , is stable, easily digestible, and tastes good. Because the packets are sold in single-usage form, they are portable, affordable (US$.30) and easy to store long-term.

After a few unsuccesful marketing attempts in the Phillippines and Venezuela, P&G is now fully-functional and succesful in Nicaragua. By using a partnership/licensing model with a local manufacturer, P&G has ensured cheap manufacture and wide distribution of the product to at-need sectors. This partnership additionally benefitted the local community, as the production and sales of NutriStar required the creation of more sustainable livelihoods.

NutriDelight

admin — Wed, 31 Aug 2005 10:43:50 -0400

Managing Organization: Proctor and Gamble

Activity URL:

http://www.wbcsd.ch/web/publications/case/nutridelight_full_case_final_web.pdf

Activity Description: NutriDelight was a Proctor and Gamble health drink originally designed to give children needed nutrients in Venezuala. The drink was a result of a unique public-private partnership with USAID. The product was initially sold in McDonalds within the country, but was eventually removed due to political instability. Rebranded as NutriStar, the drink is now manufactured and distributed in Nicaragua.

NextBillion.net - Development Through Enterprise - Venezuela

NutriStar powdered beverage

NutriDelight