The Next Billions: Unleashing Business Potential in Untapped Markets
By World Economic Forum (2009)
In 2008, the Forum initiated a new project to assess commercially viable business models that can improve livelihoods in poor regions - and to define the actions needed to scale up such approaches. On January 30, 2009 at the World Economic Forum Annual Me
In 2008, the Forum initiated a new project to assess commercially viable business models that can improve livelihoods and strengthen food value chains in poor regions - and to define the actions needed to scale up such approaches. This project was conducted in partnership with the Bill & Melinda Gates Foundation and the Boston Consulting Group, and championed by the Consumer Industries community of the World Economic Forum. It combined insights from three cross-industry, multi-stakeholder regional roundtables (in Africa, Asia and Latin America) with a broad research survey and collection of over 200 case studies, synthesizing the results into two reports.
NextBillions_Unleashing_Business_Potential.pdf
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