The Base of the Pyramid (BOP): Reperceiving Business from the Bottom Up
By Nicole Boyer, Global Business Network (2003)
This paper provides a brief introduction to the BOP, a snapshot of a growing, shifting, dynamic space. The goal here is to inform and stimulate new ideas, better questions, and strategic conversations about the BOP.
This paper provides a brief introduction to the BOP, a snapshot of a growing, shifting, dynamic space. The goal here is to inform and stimulate new ideas, better questions, and strategic conversations about the BOP. To that end, this paper employs an approach of applying pluralistic perspectives, multiple knowledge domains, and longer contextual views to the exploration of an emerging marketspace and its implications for companies today.
BOPpaper.pdf
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