Originally posted to the BRINQ Workshop - Patrick Donohue is a member of the pilot team in Kenya, developing & testing the Base of the Pyramid Protocol, a process by which multinational companies can build partnerships with poor communities in co-creating new businesses and local opportunities.

There’s nothing like a room full of blank stares to tell you that you have just used the wrong word, nobody there knows what you’re talking about and you need to adapt, but what do you do when that word is at the heart of what you do? When that glazed-eye-inducing offender is printed all over your business cards?

Erik, Kabi, Edwin and I are in a meeting hall in Kibera, a shanty town in Nairobi, Kenya which, with an estimated one million people, is one of Africa’s, if not the world’s,largest slums. We’re running the second of four community engagement workshops in which we are preparing local community groups, entrepreneurs and social enterprises, on how to best approach and prepare for a partnership with multinational companies; in this case, how to partner with our main corporate sponsor, SC Johnson. This is what we do, we bring people from diverse backgrounds and with diverse resources together, “a creative collision of world views", to create new market opportunities for multinationals and locally grown businesses for poor communities via a process of “mutual value creation". Buzz phrase laden work, yes, but it’s actually all been going quite well so far, except that now our community partners are stuck on our name. Behind us, on a brown flip chart taped to the wall, is drawn a large three sided figure, a triangle really, with the words “Base of the Pyramid” written on top, or BoP for short. That’s us.

A brave hand ventures forth, “Do you mean like a samosa?” For those not in the know, a samosa is a triangle shaped pastry of Indian or Persian origin, stuffed with a delightful filling of meat or vegetables. You can find samosas being fried and sold fresh on the mud tracks, pathways, and streets of Kibera; one of the tasty treats will set you back only about 5 shillings (3 cents).

“Yes!” we say with a smile, thankful for a local translation, “The pyramid is like a samosa! The rich people are up top, that’s where most companies traditionally focus, but down below here in the base are some 4 billion people, a whole world that’s been…”

There’s another hand up in the air now. “Tafadhali", we prompt, “please.”

“Why should people at the top of the samosa get everything,” one man asks, “when all the meat is at the bottom?” There are a few murmurs of agreement from the crowd, so the man continues, “And why a samosa? A chapati would be better, that way everyone is the same!” This time there are cheers. A chapati is a flat round fried bread, kind of like an Indian version of a Mexican tortilla, and like samosas, chapatis can be found fresh and hot all throughout Kibera. I love chapati, but I’m too much of a free market fan to buy into the idea of it as a symbol of world commerce, nor do I think it’s an accurate representation of how the world really is.

Another man speaks up, “Can’t we just turn the samosa upside down?”

“Upside down?”

“Yes,” he explains, “turn it upside down, then all the rich people are on the bottom and we can force them up to the top!”

****

“I’ve been wondering,” Salim Mohamed asks me one day, “What do you think of the phrase, Base of the Pyramid?” The question is asked in a way that doesn’t inspire a lot of confidence in the chosen descriptor for our work. Salim is the Program Manager for Carolina for Kibera (CFK), an incredible organization in Kibera whose offices we’ve been using as our base camp and which has acted as our gateway into the community. Salim’s question about the BoP comes in the middle of a conversation about the G8 meeting in Scotland and the resulting attention the Western media is pouring on Africa. Most often mentioned in the news are the calls for the doubling of donor aid to Africa and the unconditional cancellation of 100% of Africa’s debt. Also covered by the media are the Live 8 concerts, a massive series of shows throughout the Western world designed to “raise awareness” about poverty in Africa. They’re tied in somehow with the “Make Poverty History” campaign, of which Salim is also skeptical, “Haven’t we already spent 50 years making poverty part of our history?” Salim asks, “and what is poverty any ways? Is it just one person having more money than someone else, how can you get rid of that?”

[Read the rest of the article at the BRINQ Workshop]

[Click for more info & photos of the Protocol Pilot in Kenya]