Date of talk or publication:
May 2008

Organization:
World Resources Institute

Description:

The Network for Inclusive Markets, formed by WRI, Avina and Fundes, is glad to announce the release of "Los Siguientes 4 Mil Millones", the Spanish language version of WRI's milestone report "The Next 4 Billion: Market Size and Busines Strategy at the Base of the Pyramid".

We hope that this new report will serve as a tool for the Latin American business community to design creative business models to serve and work with the region's 360 million people that live at the BoP. In particular, we believe that the strong analytical scope of the report will give the business community a very concrete sense of the opportunities in the region, thus multiplying the outreach and impact of already successful initiatives like those set into motion by IDB's Opportunities for the Majority, among others.