From October 15, five professors from the Indian School of Business, in Hyderabad [1], will deliver video lectures on topics such as marketing, microfinance and mobile telephony in a country such as India.

This is part of the Financial Times Business School [2] series of online executive education courses, conducted in partnership with leading business schools.

VIDEO LECTURE SCHEDULE

Day 1 - DEFINING THE BASE [3]:
There is no clear definition of the term the base of the pyramid, says Professor Reuben Abraham [4], as he investigates different ways of looking at the economics of production and consumption in countries such as India.

You can access the Day 1 Transcript here [5].

Day 2: INDIA’S MOBILE TELEPHONE MARKET:
India is the world’s largest mobile phone market and is growing at a rate of 6.5m new subscribers a month, says Professor Ravi Bapna [6]. He explores the characteristics of the market and lessons to be learnt.

Day 3: MICROFINANCE:
There are a lot of myths about the microfinance industry, says visiting Associate Professor Shamika Ravi [7]. In this lecture she explores some of the issues and possible solutions.

Day 4: MARKETING TO THE BASE OF THE PYRAMID:
Marketing guru Professor Harish Bijoor [8] investigates why the Indian market is so different from Western Europe or North America.

Day 5: LOOKING TO THE FUTURE:
India has demonstrated huge economic growth in recent years but what factors will determine whether this is sustainable? Professor Mudit Kapoor [9] looks at some of the possible scenarios.

Even as faculty at Cornell [10] and Michigan [11] have been pioneers in extensive research on Base of the Pyramid markets, the professors at the Indian School of Business will likely bring a unique and live perspective.