Several years ago in Los Mochis, Mexico, an early morning fire in an agrochemical warehouse released massive amounts of toxic fumes into the environment, causing serious health problems for the local population. This was the first in a series of ecological disasters that convinced Jorge Berni [4], a longtime resident of the agriculture-dependent community, that farmers needed a safer solution for crop control than the heavily toxic pesticides upon which they had relied.

Berni combined his training in chemical engineering with his twenty years of experience as an organic farmer to produce Bug Balancer, a chemical solution that serves to repel harmful pests that destroy farmers’ crops while attracting beneficial insects that are the natural predators of those pests. Local farmers quickly became interested in this solution when they began noticing that while their crops were being ravaged by insects, Jorge’s remained relatively unaffected. Word quickly spread of the benefits of this new, safe formula, and Jorge created Berni Labs [4] in 1994 to increase distribution of the increasingly popular product.

Bug Balancer is an ideal solution for Mexico’s numerous small farmers. The formula is cost effective, as its price is ten times lower than some of the leading pesticides and it eliminates the need for expensive spraying equipment, reducing the cost of application by 20 percent. Bug Balancer is also safe for the environment and for the health of agricultural workers who have been forced to utilize traditional pesticides for a lack of competition. The natural formula includes a number of herbal extracts such as garlic, and it can even be applied with workers still in the field.

Today, Berni Labs has continued to achieve new levels of success as it taps into a growing demand for organic crop cultivation in Mexico. The company’s small team of 14 had its most lucrative year in 2005, generating nearly $1 million in sales by working with 17 distributors across the country. Berni Labs has also begun to expand its operations internationally, winning an enterprise competition with Mexico’s Ministry of Economics to receive government support for research and expansion into the Canadian market.

As Berni Labs [4] continues to establish Bug Balancer as a safe and affordable alternative to pesticides, the company has begun research and field testing on other products to be released in coming years. This includes a formula for shrimp farmers to increase their yields that is based on Bug Balancer technology as well as a project to meet the needs of small ranchers that will inexpensively produce large amounts of livestock feed in a heavily condensed space.