Medicine Shoppe India [5], the second largest pharmacy chain in India, is establishing health centers in rural India aimed at providing high quality yet affordable health services for poor and marginalized rural consumers.

Medicine Shoppe India has considerable success serving India’s urban populations – with a strong emphasis on safety and quality – and with the help of Acumen Fund’s [6] expertise will be able to expand into rural market.

In addition, Medicine Shoppe India has innovated a new store format where health services would be offered at no cost, but medicine or other pharmacy products would be sold at affordable prices. To build awareness of their products and services at the village level, Medicine Shoppe India hopes to partner with one or more rural ICT network orchestrators.

The Challenge
In India, close to 12% of rural income is spent on healthcare and 66% still do not have access to critical medicine.Hospitalized Indians spend on average 58% of their total annual expenditures on healthcare, with over 40% borrowing heavily to cover expenses and over 25% falling below the poverty line because of hospital expenses. Almost 7 out of 10 medicines sold in rural India are either substandard or counterfeit.

The Impact
The company [7] currently operates 103 stores across six states [8], mainly in urban areas as of May 2006. Over the course of the next five years, Medicine Shoppe will establish 130 health centers in rural areas.