Aneel Karnani posted his paper, "Mirage at the Bottom of the Pyramid [0]," to NextBillion.net ten days ago, setting off a bit of a firestorm among commenters on-site. In an effort to hear both sides of the argument, the editors contacted C.K. Prahalad [1] and invited him to submit a response to Professor Karnani. (Full disclosure: Prahalad on the Board [2] of the World Resources Institute, NextBillion.net's parent organization). We received the following reply:

Professor Karnani’s piece, Mirage at the Bottom of the Pyramid, deserves a rebuttal. I provided that in private before Professor Karnani posted his paper on the web. I decided to post my response to him as well, given the likelihood that readers may not get a balanced view of the core arguments about the BOP opportunity – to “do good and do well.”

Here is my original response to Prof. Karnani’s draft.

Read C.K. Prahalad's response to "Mirage at the Bottom of the Pyramid" (PDF download [2])

Related:

Read Al Hammond's response to "Mirage at the Bottom of the Pyramid" (Link [2])

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Prahalad - Response to Mirage at the BOP.pdf [3]	97.55 KB