Magazine Luiza, which recently became Brazil's third largest retailer, has built its business around the wants and needs of the BOP. By selling in installments and providing affordable credit, Magazine Luiza has, according to the New York Times, "managed to bolster the spending power of the poor in Latin America's biggest consumer market." Magazine Luiza also requires customers to return to the store to make their monthly payments, a strategy which encourages customer loyalty and continued spending. In rural areas of Brazil, Magazine Luiza has opened stores with nothing but PC terminals which clients use to browse the store's merchandise online. These "virtual stores" have a guaranteed delivery time of 48 hours.

For the New York Times article on Magazine Lula, click here [3].