Talk Title:
The Market of the Majority

Date of talk or publication:
June 13, 2006

Speaker Name / Title:
Jonathan Lash, President

Organization:
World Resources Institute

Description:

The Market of the Majority was launched by WRI president Jonathan Lash during the Inter-American Development Bank's "Building Opportunity for the Majority [1]" conference, June 11-14, 2006. The Market of the Majority documents the size and scope of the base of the pyramid market in 20 Latin American countries, using an analysis of household income and expenditure surveys.