Published on NextBillion.net - Development Through Enterprise (http://www.nextbillion.net)

Motorola at the BOP

By SeanG
Created Mar 8 2005 - 16:57

Emerging Demand [1]

Motorola wins contract to provide ‘ultra-low-cost’ phones in emerging markets where millions of would-be wireless customers await

I found this Red Herring article really interesting. It is clearly a BOP strategy for them to be selling sub-$40 handsets in emerging markets. This finally puts connectivity in the reach of many people.


Source URL:
http://www.nextbillion.net//blogs/2005/03/08/motorola-at-the-bop