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Managing Organization:
Procter & Gamble
Managing Organization URL:
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Activity URL:
Related URLs:
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Activity Description:
NutriStar is a low-cost powdered drink mix containing all the vital micronutrients (including iron, iodine, and vitamin A, nutrients that are essential to human development) , is stable, easily digestible, and tastes good. Because the packets are sold in single-usage form, they are portable, affordable (US$.30) and easy to store long-term.
After a few unsuccesful marketing attempts in the Phillippines and Venezuela, P&G is now fully-functional and succesful in Nicaragua. By using a partnership/licensing model with a local manufacturer, P&G has ensured cheap manufacture and wide distribution of the product to at-need sectors. This partnership additionally benefitted the local community, as the production and sales of NutriStar required the creation of more sustainable livelihoods. |
