Published on NextBillion.net - Development Through Enterprise (http://www.nextbillion.net)

NutriStar powdered beverage

By _Alex Bloom
Created Dec 12 2005 - 16:33
Managing Organization: Procter & Gamble

Managing Organization URL:
http://www.pg.com [1]



NutriStar powdered beverage

Activity URL:
http://www.wbcsd.ch/Plugins/DocSearch/details.asp?strDocTypeIdList=1&DocType=1&StrCharValList=771&DateStart=01.01.1753&DateEnd=3 [2]


Related URLs:
(NutriStar was originally branded as NutriDelight): http://www.nextbillion.net/activitycapsule/1211


Activity Description: NutriStar is a low-cost powdered drink mix containing all the vital micronutrients (including iron, iodine, and vitamin A, nutrients that are essential to human development) , is stable, easily digestible, and tastes good. Because the packets are sold in single-usage form, they are portable, affordable (US$.30) and easy to store long-term.

After a few unsuccesful marketing attempts in the Phillippines and Venezuela, P&G is now fully-functional and succesful in Nicaragua. By using a partnership/licensing model with a local manufacturer, P&G has ensured cheap manufacture and wide distribution of the product to at-need sectors. This partnership additionally benefitted the local community, as the production and sales of NutriStar required the creation of more sustainable livelihoods.

Source URL:
http://www.nextbillion.net//activitycapsule/1971