What is known about markets at the Bottom Of the Pyramid? What are the business model implications?
The panel takes multiple perspectives: a global view of the size and nature of markets comprised of low-income individuals; a single country view, the Bottom Of the Pyramid in Brazil; structure-of-poverty data; and a firm-level view of lessons learned about consumer behaviors as they impact operating companies.

Moderator: William Kramer
Senior Fellow, World Resources Institute

Guillermo d’Andrea
Professor of Business Administration
IAE – School of Business, Universidad Austral

Sean Gallagher
Research Analyst, World Resources Institute

Ricardo Neves
Author, Marketing and Strategy Consultant

Alejandro Stengel
Senior Director, Booz Allen Hamilton

Discussant: Faye Yoshihara
Pontes Consulting