Date of talk or publication:
2005
Organization:
WBCSD
Description:
In late 2001, Argentina's economy collapsed, its currency plummeted and the unemployment rate increased to over 18%. This situation, coupled with falling sales to its big retailers and local customers encouraged AMANCO to implement business projects that could contribute to poverty reduction. The company started with innovations along the value chain, which helped the company realize that it needed to bring its products to its customers in quantities that they could pay for.
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