Published on NextBillion.net - Development Through Enterprise (http://www.nextbillion.net)

Soap - Hindustan Lever Limited, India

By John Paul
Created Oct 3 2005 - 16:37
Date of talk or publication:
December 2003
Organization:
University of Michigan
Description:

Around the world, 2.2 million people die from diarrheal disease every year. Children are especially at risk - one child dies every 30 seconds. India alone contributes thirty percent of the world's diarrheal deaths. By teaching and demonstrating the benefits of handwashing through both UN and branded programs that reach into the villages, Hindustan Lever Ltd. is reducing infectious disease and improving soap sales.

To view the case study, either click on the attachment below, or view the original link here [1].


AttachmentSize
Soap.pdf [2]497.72 KB

Source URL:
http://www.nextbillion.net//multimedia/2005/10/03/soap-hindustan-lever-limited-india