The Bottom of the Pyramid consists of four billion people around the world who live on less than US $1,500 each year. In Brazil the bottom of the pyramid (BoP) income market consists of the 140 million people who represent 36% of national consumption.

The objective of this 1 day event was to foster dialogue across the different sectors exploring opportunities for small, medium, and large enterprises at the bottom of the pyramid. Highlights included: Participation by Stuart Hart, Cornell University and Fernando Henrique Cardoso, Former President of Brazil and President of Instituto FHC.

The full list of speakers and associated biographies can be found here [1].


Plenary Sessions and Keynotes

Multilateral Institutions and the BoP
Don Terry, Multilateral Investment Fund

Capitalism at the Crossroads
Prof. Stuart Hart, Cornell University
Moderator:
Luiz Ros, World Resources Institute
Discussants:
Ricardo Young, Uniethos
Youssef Nasr, HSBC
Eduardo Wanick, DuPont
Guilherme Leal, Natura

Business Opportunities at the Bottom of the Pyramid
Ricardo Neves, Author, "Copo Pela Metade", Power Point [2] [2] [2]

Multi-Sectoral Perspectives on the Implementation of BoP Strategies
Moderator:
Prof. Ruben Mazon, GVces - FGV-EAESP
Discussants:
Fabio Barbosa, Banco Real, ABN-AMRO
Andreas Eggenberg, Amanco, PowerPoint [3]
Valeria Budinich, Ashoka [3]

The Role of the Private Sector and the Needs of the BoP
Fernando Henrique Cardoso, President of Instituto FHC and World Resources Institute Board Member [3]

Track Sessions

Track 1 - Financial Services [3]

Moderator:
Sergio Esteves, AMCE
Discussants:
Leignes Andreatti, HSBC, Power Point [4]
Flavio Weizenmann, Real Microcredito, Power Point [5]
Michael Esrubilsky, Lemon Bank
Rodrigo Quadros, Instituto para o Desenvolvimento de Energias Alternativas e da Auto-Sustentabilidade

Track 2 - Technology

Moderator:
Anamaria Schindler, Ashoka
Discussants:
Nilton Ferreira da Silva, Sorocred, Power Point [6]
Edson M. Correia Filho, Banco do Brazil, Power Point [7]
Dante Quinterno, TV Rocinha
Rodrigo Baggio, Comite para Democratizacao da Informatica