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Managing Organization:
SC Johnson
Managing Organization URL:
Contact Phone:
1.800.494.4855
Contact Address:
1525 Howe Street, Racine, Wisconsin 53403-5011, USA
Activity URL:
Affiliated Organizations:
KickStart, Pyretheum Board of Kenya
Related URLs:
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Activity Description:
SC Johnson assisted Kenyan farmers to grow greater quantites of pyretheum consistently, because supply and price fluctuations in the pyretheum market had affected SC Johnson's ability to confidently develop growth strategies. SC Johnson providing the financing for KickStart to market a water irrigation pump to pyretheum farmers in Kenya, of whom only 12% had previously used irrigation techniques. SC Johnson also gave away a free SC Johnson product with each pump sold to increase the pump's marketability, as well as the recognition of its own brands.
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