Activity Description: B2Bpricenow.com is a free and sustainable agriculture e-marketplace that provides price updates via short message system (SMS) messaging. It also runs an online trading and payment system for farmers and cooperatives. Using SMS messages, farmers and fishermen can access prices from 15 geographic regions throughout the Philippines. In addition to the SMS services, however, B2Bpricenow runs an e-marketplace through which farmers and cooperatives can market their wares, bypassing traditional trader networks that often manipulate market prices. Online transactions are expedited through the web site's secure payment system. In addition to simple posting services, farmers and co-ops can use the B2B web site as a portal, setting up face-to-face meetings with buyers interested in developing futures contracts. B2Bpricenow has been recognized by both the World Bank and the Stockholm Challenge Awards for its innovative use of information technology.