Times of India
US jeans major, Arvind Mills in JV
The $7-billion VF Corporation of US is setting up a joint venture with Arvind Mills to design, market and distribute VF's branded lifestyle apparel in India.
Many will recognize Arvind as the company behind Ruf-n-Tuf jeans, a BOP innovation documented by C.K. Prahalad and Stuart Hart in their article, "Fortune at the Bottom of the Pyramid" in 2002.
Chairman Eric Wiseman: India is a "perfect market for us" because of its huge branded apparel market, rapidly growing economy and spending power, and the growing aspirations of its people.
Many will recognize Arvind as the company behind Ruf-n-Tuf jeans, a BOP innovation documented by C.K. Prahalad and Stuart Hart in their article, "Fortune at the Bottom of the Pyramid" in 2002.
Chairman Eric Wiseman: India is a "perfect market for us" because of its huge branded apparel market, rapidly growing economy and spending power, and the growing aspirations of its people.
On Net Impact: "Diarrhea Needs a Rockstar"
On Net Impact: "Diarrhea Needs a Rockstar"
On Net Impact: "Diarrhea Needs a Rockstar"
On Net Impact: "Diarrhea Needs a Rockstar"
On Net Impact: "Diarrhea Needs a Rockstar"