Why Insurers are Looking to Kenya’s Low-Income Earners for New Business
Tuesday, March 25, 2014
In insurance practice, there are generally two justifications given for microinsurance. One is the desire to continue building a market for insurance products. And the other is rather humanitarian — to help people, particularly low-income earners, avoid the debt traps caused by borrowing cash at extortionate interest rates.
Source: Standard Digital Business (link opens in a new window)
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