Grupo Salinas Founder and Chairman Ricardo B. Salinas Addresses FIU Highilighting Opportunities at t

Thursday, March 6, 2008

With a presentation entitled “Selling to the Poor: a 100-Year Success Story,” Mr. Salinas shared some of the entrepreneurial and social development opportunities of businesses that focus on low-income consumers, a market referred to by University of Michigan Business School Professor C.K. Prahalad as the “Bottom of the Pyramid.”

“The best solution to the problem of poverty is to create wealth,” argued Mr. Salinas. “We need to look for new entrepreneurial solutions to old problems,” he added.

MIAMI, March 5 /PRNewswire/ — Grupo Salinas, a group of dynamic, fast- growing and technologically advanced companies deeply committed to the modernization of the countries where they operate, is pleased to announce a successful visit by its chairman and founder, Ricardo B. Salinas, to the city of Miami.

Following a meeting with Miami Mayor Manny Diaz, who presented Mr. Salinas with a “Distinguished Visitor” proclamation, Mr. Salinas addressed the Greater Miami Chamber of Commerce at its Board of Governors Luncheon, with several hundred of Miami’s most prominent business leaders.

Later in the day, Mr. Salinas visited the campus of Florida International University (FIU), where he spoke to faculty and students of the College of Business Administration, as part of the Wertheim Lecture Series.

With a presentation entitled “Selling to the Poor: a 100-Year Success Story,” Mr. Salinas shared some of the entrepreneurial and social development opportunities of businesses that focus on low-income consumers, a market referred to by University of Michigan Business School Professor C.K. Prahalad as the “Bottom of the Pyramid.”

“The best solution to the problem of poverty is to create wealth,” argued Mr. Salinas. “We need to look for new entrepreneurial solutions to old problems,” he added.

However, the development of new businesses requires finding excellence in the employees and the right people with the right values.

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Source: IT Business Net (link opens in a new window)