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Developing new market opportunities for low-income communities
World Business Council for Sustainable Development — www.wbcsd.org
Published on August 30, 2006
A four-year program, run by the Mexican BCSD, will improve market opportunities for local entrepreneurs, creating new business networks involving MSMEs and lifting people out of the informal economy. Funding for the project comes from the Inter-American Development Bank through their "Building Opportunity for the Majority" initiative.
By leveraging the advantages of smaller firms – their proximity to clients, their outreach and knowledge of local needs and culture – the project will bring MSMEs into business ventures with larger companies to supply these low-income communities with improved products and services.
