At CleanFish, as suggested in Gil Friend's post over a year ago, we are finding the market is ready to vote with real dollars in market sectors that can be more than big enough to allow producers to thrive. And, the population that recognizes the vital links between quality, taste, and sustainability is growing. The moves of Wal-Mart are certainly significant market indications of change. What is not yet clear is if Wal-Mart's very public commitments will be followed by actions that indicate that the buyers for that big box monster understand how to include the value for human and natural capital resources in their well established commitment to financial capital resources. Can a company that is willing to take short cut measures toward employees that clearly factor in government health safety nets, and food stamps as part of their Human Resources policies, take care of the delicate balances of fish stocks in the wild? There is much left to unfold. How do we, as more responsible consumers want to vote with our dollars? That is the real question.