Speaker: Brooke Partridge, CEO, Vital Wave Consulting

Format: This interactive session will be held via teleconference with materials and dial-in details delivered to registered attendees prior to the event.

To register: RSVP with name, title, company, and phone number to events@vitalwaveconsulting.com. This a free event and open to the public but RSVP is requested.

Market segmentation is essential in identifying, sizing, and developing effective market penetration and expansion strategies. Today's business managers are expected to explore a broader range of market opportunities for their products and services, often in unfamiliar markets in developing countries. In this session, participants will learn about:

The rapid growth of mobile phone use for financial transactions is creating a rare opportunity to expand markets and transform lives.

Throughout the world, mobile banking can bring low-cost financial services to millions of people, especially in developing countries where banking services are not readily available. It also has enormous potential to open new markets for organizations that can facilitate it. Mobile Money Summit 2008 will give you the insights and connections to make the most of this global phenomenon.

Click here to find out more about Mobile Money Summit 2008

"Encouraging SME Innovation and Growth: Increasing Capital Access through Public-Private Partnership"

The next INSME 2008 Annual Meeting will take place in Guangzhou (Canton) Guangdong Province, P.R. China, on July 2-4, 2008 and will be co-hosted by:

This unique programme focuses directly on a key challenge facing governments and development agencies: how to make markets function more effectively for business and for poor people? The programme builds on the Springfield Centre's successful record in offering training on the market development approach to more than 700 people over the last nine years.

The closing date for applications is Wednesday 21st May 2008. However please note that they are offering an early registration discount for applications and fees received by Wednesday 9th April 2008. Applications can also be completed on their website: www.springfieldcentre.com.