http://www.nextbillion.net/blogs/2005/08/26/housing-for-the-poor-part-ii Comments for "Housing for the Poor - Part II" en http://www.nextbillion.net/blogs/2005/08/26/housing-for-the-poor-part-ii#comment-224 hello JP maybe you find this article interesting <a href="http://www.cemexmexico.com/se/se_ph.html" title="http://www.cemexmexico.com/se/se_ph.html">http://www.cemexmexico.com/se/se_ph.html</a> Juan Pablo Mexico<br class="clear" /> Sun, 04 Sep 2005 18:59:13 -0400 Juan PAblo comment 224 at http://www.nextbillion.net http://www.nextbillion.net/blogs/2005/08/26/housing-for-the-poor-part-ii A month ago, I <a target="_blank" href="http://www.nextbillion.net/node/757">posted</a> some information about housing technologies for the BOP. This week, a colleague of mine emailed me to tell me about some of her research in the area. <br /><br />One thing her team has discovered is that the choice of technology may not be as important as the choice of business model. This applies to materials and also applies to a certain extent to design. Quality (safety, durability) are issues but even more important is desirability. Nobody wants to live in a house that looks different, that brands him or her as a poor person; they may also be averse to taking the risk of investing in an unfamiliar material or design that they, or their buddy they hire to do the work for them, may not be able to fix or build onto later.<br class="clear" /><p><a href="http://www.nextbillion.net/blogs/2005/08/26/housing-for-the-poor-part-ii">read more</a></p> http://www.nextbillion.net/blogs/2005/08/26/housing-for-the-poor-part-ii#comment Consumer Products Housing Successful Models Fri, 26 Aug 2005 16:47:24 -0400 John Paul 858 at http://www.nextbillion.net