HBS Professor Rangan on BoP Business Models

Rob Katz — Tue, 05 Aug 2008 10:39:36 -0400

July 28, 2008 - 10:00, MBA Universe

Understanding business models at the Base-of-Pyramid is critical for future growth: Harvard Business School's Prof. Rangan

Story Link: http://www.mbauniverse.com/innerPage.php?id=ne&pageId=1301

Teaser:
Western markets are saturating and so are the urban markets of BRIC countries. This is forcing companies around the world to understand the lower income consumers living in urban slums and villages.

Future of businesses lies in understanding and executing businesses models at the base-of-pyramid. That's the message from noted marketing thinker Prof V. Kasturi Rangan, the Malcolm P. McNair Professor of Marketing at the Harvard Business School (HBS) who was the chairman of the Marketing Department (1998-2002), and is now the co-chairman of HBS's Social Enterprise Initiative. Prof Rangan was delivering a lecture titled 'Business models at the base-of-pyramid' at New Delhi based Fostiima Business School on July 27.

Western markets are saturating and so are the urban markets of BRIC countries. This is forcing companies around the world to understand the lower income consumers living in urban slums and villages.

Future of businesses lies in understanding and executing businesses models at the base-of-pyramid. That's the message from noted marketing thinker Prof V. Kasturi Rangan, the Malcolm P. McNair Professor of Marketing at the Harvard Business School (HBS) who was the chairman of the Marketing Department (1998-2002), and is now the co-chairman of HBS's Social Enterprise Initiative. Prof Rangan was delivering a lecture titled 'Business models at the base-of-pyramid' at New Delhi based Fostiima Business School on July 27.

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HBS Professor Rangan on BoP Business Models