http://www.nextbillion.net/newsroom/2005/06/24/how-cemex-builds-loyalty-among-mexico-s-poor Comments for "How Cemex builds loyalty among Mexico’s poor" en http://www.nextbillion.net/newsroom/2005/06/24/how-cemex-builds-loyalty-among-mexico-s-poor <div class="flexinode-body flexinode-4"><span class="flexinode-timestamp-13"> June 24, 2005 - 09:00, </span> <span class="flexinode-textfield-14"> Stanford Social Innovation Review</span> <div class="flexinode-textfield-15"> Block by block, by Ricardo Sandoval</div><br> <div class="flexinode-textarea-6"> [Cemex] set out to study the “auto-construccion” market – the do-it-yourself home building business that dominates Mexico’s transitional countryside, where farming no longer yields even subsistence incomes, and in the ad hoc neighborhoods that seem to pop up almost overnight on the fringes of Mexico’s cities. The company put its faith in Hector Ureta, an urban planner by training who believed the company had to radically alter its business model to achieve new sales in marginal neighborhoods.<br class="clear" /></div> </div> http://www.nextbillion.net/newsroom/2005/06/24/how-cemex-builds-loyalty-among-mexico-s-poor#comment Consumer Products Miscellaneous Strategy Successful Models Latin America Fri, 24 Jun 2005 09:18:33 -0400 _Steve L 583 at http://www.nextbillion.net