CK Prahalad: "Doing Good and Doing Well Go Together"

Francisco Noguera — Tue, 20 May 2008 23:48:02 -0400

May 20, 2008 - 23:00, Business Standard

'Doing Good and Doing Well Go Together'

Story Link: http://www.business-standard.com/common/news_article.php?autono=323457&leftnm=5&subLeft=0&chkFlg=

Teaser:
CK Prahalad, professor of corporate strategy at the University of Michigan and author of books on innovative business models that can help end world poverty, talks about corporate social responsibility in an interview with Sreelatha Menon

More companies are trying to do CSR by changing their business strategy. But wouldn't businesses always be driven by the desire to profit? And wouldn't this often lead to communities getting shortchanged?

CK Prahalad, professor of corporate strategy at the University of Michigan and author of books on innovative business models that can help end world poverty, talks about corporate social responsibility in an interview with Sreelatha Menon

More companies are trying to do CSR by changing their business strategy. But wouldn't businesses always be driven by the desire to profit? And wouldn't this often lead to communities getting shortchanged?

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CK Prahalad: "Doing Good and Doing Well Go Together"