Social Business – The Bigger, The Better

Derek Newberry — Fri, 18 Apr 2008 11:06:52 -0500

April 16, 2008 - 11:00, Ethical Corporation

Social business – The bigger, the better

Story Link: http://www.wbcsd.org/plugins/DocSearch/details.asp?type=DocDet&ObjectId=Mjk1OTQ

Teaser:
Responsible companies can learn a lot from social entrepreneurs about selling to the poor, but first they must understand how their core business contributes to social and economic development.

Big companies coming to the field of "social entrepreneurship" for the first time could be forgiven for feeling a little lost.

While the term social entrepreneur has been around for about 30 years, few can agree on what it means. Add "social business" and "social innovation" to the mix and most company board members will be left scratching their heads.

Responsible companies can learn a lot from social entrepreneurs about selling to the poor, but first they must understand how their core business contributes to social and economic development.

Big companies coming to the field of "social entrepreneurship" for the first time could be forgiven for feeling a little lost.

While the term social entrepreneur has been around for about 30 years, few can agree on what it means. Add "social business" and "social innovation" to the mix and most company board members will be left scratching their heads.

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Social Business – The Bigger, The Better