Design for the Next Billion Customers

Rob Katz — Mon, 07 Apr 2008 09:34:50 -0500

April 4, 2008 - 09:00, Core77

Story Link: http://www.core77.com/blog/featured_items/design_for_the_next_billion_customers_by_niti_bhan_and_dave_tait_9368.asp

Teaser:
Niti Bhan and Dave Tait, having just returned from exploratory research in Africa to understand the mindset and consumer behavior at the bottom of the pyramid, share their insights for designers hoping to serve this population. This research was part of a larger study conducted by Experientia, an Italy-based international experience design consultancy.

"Design has a social function and its true purpose is to improve people's lives."

Niti Bhan and Dave Tait, having just returned from exploratory research in Africa to understand the mindset and consumer behavior at the bottom of the pyramid, share their insights for designers hoping to serve this population. This research was part of a larger study conducted by Experientia, an Italy-based international experience design consultancy.

"Design has a social function and its true purpose is to improve people's lives."

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Design for the Next Billion Customers