http://www.nextbillion.net/newsroom/2008/03/26/interview-with-paul-collier-at-the-very-bop-there-are-no-fortunes-to-be-made Comments for "Interview with Paul Collier: "At the Very BoP, There are no Fortunes to be Made"" en http://www.nextbillion.net/newsroom/2008/03/26/interview-with-paul-collier-at-the-very-bop-there-are-no-fortunes-to-be-made#comment-22826 Collier on BoP<br class="clear" /> Thu, 27 Mar 2008 17:27:57 -0500 Scott Kelley comment 22826 at http://www.nextbillion.net http://www.nextbillion.net/newsroom/2008/03/26/interview-with-paul-collier-at-the-very-bop-there-are-no-fortunes-to-be-made <div class="flexinode-body flexinode-4"><span class="flexinode-timestamp-13"> March 26, 2008 - 15:00, </span> <span class="flexinode-textfield-14"> The Hindu</span> <div class="flexinode-textfield-15"> A Tightening Jobs Market is a Hugely Powerful Engine for Poverty Reduction</div><br> <div class="form-item"> <label>Story Link:</label> <a href="http://www.thehindu.com/holnus/002200803261862.htm">http://www.thehindu.com/holnus/002200803261862.htm</a> </div> <div class="flexinode--41"> <strong>Teaser: </strong><br /> <p> D. Murali and G. Padmanaban </p><p> Chennai: Much has been talked about ‘fortune at the bottom of the pyramid&#39;. But do we find big corporates discovering the ‘fortune&#39;? Does it make good economics for the companies?<br /><br />&quot;At the very bottom of the pyramid there are no fortunes to be made because purchasing power is so low,&quot; says <strong>Mr Paul Collier, Professor of Economics and Director of the Centre for the Study of African Economies at Oxford University</strong>.<br /><br />&quot;Further up the pyramid, however, there is huge scope for introducing such things as brands,&quot; he adds. &quot;Brands are essentially mechanisms for enabling consumers to know the quality of the goods they purchase because companies with brands are investing in building reputation,&quot; elaborates Mr Collier.<br /><br />So, some of the features of a market economy that superficially look utterly wasteful - such as advertising - actually have the potential to perform an important function for poor people, he argues, in an e-mail interaction with <em>Business Line</em>. </p><br class="clear" /></div> <div class="flexinode-textarea-6"> <p> D. Murali and G. Padmanaban </p><p> Chennai: Much has been talked about ‘fortune at the bottom of the pyramid&#39;. But do we find big corporates discovering the ‘fortune&#39;? Does it make good economics for the companies?<br /><br />&quot;At the very bottom of the pyramid there are no fortunes to be made because purchasing power is so low,&quot; says <strong>Mr Paul Collier, Professor of Economics and Director of the Centre for the Study of African Economies at Oxford University</strong>.<br /><br />&quot;Further up the pyramid, however, there is huge scope for introducing such things as brands,&quot; he adds. &quot;Brands are essentially mechanisms for enabling consumers to know the quality of the goods they purchase because companies with brands are investing in building reputation,&quot; elaborates Mr Collier.<br /><br />So, some of the features of a market economy that superficially look utterly wasteful - such as advertising - actually have the potential to perform an important function for poor people, he argues, in an e-mail interaction with <em>Business Line</em>. <br /><br /></p><br class="clear" /></div> </div> http://www.nextbillion.net/newsroom/2008/03/26/interview-with-paul-collier-at-the-very-bop-there-are-no-fortunes-to-be-made#comment Miscellaneous South Asia Wed, 26 Mar 2008 16:09:01 -0500 Francisco Noguera 5355 at http://www.nextbillion.net