http://www.nextbillion.net/blogs/2008/03/12/technology-diffusion-unique-and-unexplored-challenge Comments for "Technology Diffusion: A Unique and Unexplored Challenge" en http://www.nextbillion.net/blogs/2008/03/12/technology-diffusion-unique-and-unexplored-challenge <p><img src="http://media.economist.com/images/economist_logo.png" border="0" width="223" height="61" align="left" />Soon after we explored the role of Technology in BoP success, Derek pointed me to an interesting article in The Economist: <a href="http://www.economist.com/science/displaystory.cfm?story_id=10640716" title="Technology in emerging economies">Technology in emerging economies</a>. The article makes a distinction between technology adoption and technology diffusion -- and argues that emerging economies are better at adopting new technologies than at putting them into widespread use.<br /><br />The Tata Nano at USD 2500 is a favorite example to show that competence in design and technology exist, and that challenges could well lie in reaching out to a large audience.<br /><br />Even as technology is spreading to emerging markets faster than ever, I found one very interesting data point.<br /><br />(This post continues past the break; click &quot;Read More&quot; to continue)<br /></p><br class="clear" /><p><a href="http://www.nextbillion.net/blogs/2008/03/12/technology-diffusion-unique-and-unexplored-challenge">read more</a></p> http://www.nextbillion.net/blogs/2008/03/12/technology-diffusion-unique-and-unexplored-challenge#comment Strategy Wed, 12 Mar 2008 09:57:57 -0400 Nitin Rao 5307 at http://www.nextbillion.net