BoP Protocol Releases 2nd Edition

Rob Katz — Thu, 06 Mar 2008 11:33:01 -0500

What does a next-generation BoP strategy look like? How do large companies work effectively (and profitably) with the BoP? What have we learned in the years since Stuart Hart and C.K. Prahalad published their s+b article, Fortune at the Bottom of the Pyramid?

If you're looking for answers to these questions, then you may be in luck; they - and many more - are addressed in the newly-released Base of the Pyramid Protocol: Second Edition. The Protocol, first developed in 2003 and 2004, has been revised extensively under the leadership of Hart and co-author Erik Simanis. The new edition's subtitle? "Toward Next Generation BoP Strategy." That alone should tell you enough about its value to those of us in the BoP space.

Some may ask, what is the BoP Protocol, anyway, and was there a first edition? Good questions. The Protocol is a new business innovation process, developed specifically for the BoP by a group of academics and practitioners over the past 5-plus years. The first BoP Protocol workshop was held in 2004, and the first edition document was released in 2005 - download it at the BoP Protocol web site.

Over the next 3 years, the Protocol was field tested with SC Johnson (in Kenya) and DuPont/Solae in India. The Second Edition is, in part, a reflection of what the authors learned through these field tests and in their own development of a sustainable innovation process for the BoP.

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BoP Protocol Releases 2nd Edition