Thank you :)

Manuel Bueno — Mon, 19 Nov 2007 13:56:28 -0500

Dear Bindu,
Thank you for your comment. I really appreciate it and I am very glad that you enjoyed the post.
All the best,
Manuel

random observations..

Bindu — Mon, 19 Nov 2007 05:10:05 -0500

That was an amazing article of hope, of aspiring, of looking beyond the brick wall that we so oft face, and of wishing and dreaming with our eyes wide open. Cheers and keep the tide going!

The Business Model of Hope and Dreams

Manuel Bueno — Fri, 16 Nov 2007 16:15:07 -0500

It is often the case that business models touch but rarely elaborate on the aspirational value of many products offered for the first time at the BOP level and the subconscious consequences they have on BOP consumers. I recently read, with a touch of sadness, a short article published in the Sunday Times on September 30th called: "Book now for the flight to nowhere."

In this article the author talks about an old airplane, an Airbus 300, in Delhi. This airplane never actually takes off. But it offers the service of helping passengers imagine how it would be to take a flight. The plane only has one wing and is missing part of its tail. Meals are served with a trolley cart, and a generator powers the air-conditioning.

The plane simulates its flight every Saturday. Irrespective of the veracity of this story, it points to an acute unmet need at the BOP: the need for consumers to believe there is something more out there worth aspiring for and worth fighting for.(Click "Read More" to continue reading this post)

NextBillion.net - Development Through Enterprise - The Business Model of Hope and Dreams - Comments

Thank you :)

random observations..

The Business Model of Hope and Dreams