Babajob: Monster.com Meets Facebook Meets BoP

Nitin Rao — Mon, 05 Nov 2007 14:06:23 -0500

From The Times of India:

When Bradley Montgomery relocated to Bangalore from California, his primary concern as a single parent was to hire a domestic hand not just to cook and clean, but also to tend to his son Aaron (11). His mother chanced upon babajob.com and within days, Montgomery hired Celine D'Silva.

The International Herald Tribune and The New York Times have also run articles on this unique form of social networking: Babajob.

Babajob.com and Babalife.com are a combined effort to provide the best social networking and job site in India and eventually worldwide. It’s based on the simple idea that everyone deserves to get a better job – even if you can’t read English and work in another’s home.

Most people find jobs through people they know – namely their extended social network – and most employers – particularly when hiring employees that work in the home, would like to hire a person who someone they trust can vouch for.

Babajob and Babalife are an attempt to digitize this process to efficiently “get the word out” and importantly provide an incentive for the folks in between an employer and employee to connect people together.

Right now Babajob.com is limited to jobs in Bangalore that generally pay under Rs 10,000 (about $250) per month.

While the concept is laudable and innovative, I sense that there could be enthusiasm ahead of time.

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Babajob: Monster.com Meets Facebook Meets BoP