http://www.nextbillion.net/newsroom/2007/08/02/on-campus-a-different-pyramid-scheme Comments for "On Campus, a Different Pyramid Scheme" en http://www.nextbillion.net/newsroom/2007/08/02/on-campus-a-different-pyramid-scheme <div class="flexinode-body flexinode-4"><span class="flexinode-timestamp-13"> August 1, 2007 - 09:00, </span> <span class="flexinode-textfield-14"> Business Week</span> <div class="flexinode-textfield-15"> On Campus, a Different Pyramid Scheme</div><br> <div class="form-item"> <label>Story Link:</label> <a href="http://www.businessweek.com/bschools/content/aug2007/bs2007081_122512.htm?campaign_id=rss_topStories">http://www.businessweek.com/bschools/content/aug2007/bs2007081_122512.htm?campaign_id=rss_topStories</a> </div> <div class="flexinode--41"> <strong>Teaser: </strong><br /> Classes that explore the controversial &quot;base of the pyramid&quot; economic development theory are proliferating at B-schools around the world.<br class="clear" /></div> <div class="flexinode-textarea-6"> More B-school students than ever will be taking courses in &quot;base of the pyramid&quot; theory when they go back to campus this fall—an indication that the idea that economic development can come from selling products to the world&#39;s poor has gone from buzz to curriculum staple.<br /><br />The base of the pyramid concept, which is not universally embraced, was developed by two B-school professors in the late 1990s, with the core idea that companies can make money by selling products to the world&#39;s estimated 4 billion poor people, while at the same time helping to wipe out global poverty. Companies started implementing business models based on this idea several years ago; business schools are just now beginning to catch up.<br class="clear" /></div> </div> http://www.nextbillion.net/newsroom/2007/08/02/on-campus-a-different-pyramid-scheme#comment Miscellaneous Thu, 02 Aug 2007 09:39:58 -0400 Ana Escalante 4271 at http://www.nextbillion.net