Aneel Karnani: A 'Poor' Market

Nitin Rao — Wed, 04 Jul 2007 12:19:55 -0400

July 5, 2007 - 00:00, Business Standard

Story Link: http://www.business-standard.com/economy/storypage.php?leftnm=lmnu2&subLeft=3&autono=290000&tab=r

Teaser:
In PPP terms, the market at the bottom of the pyramid is $1.42 trillion, a far cry from the $13 trillion estimated by others.

A movement that emphasises free markets to reduce poverty has grown strong in recent years, and has caught the attention of executives, academics and public officials. C K Prahalad argues in his popular book, The Fortune at the Bottom of the Pyramid, that selling to the poor people at the 'bottom of the pyramid' (BOP) can simultaneously be profitable and help eradicate poverty.

In PPP terms, the market at the bottom of the pyramid is $1.42 trillion, a far cry from the $13 trillion estimated by others.

A movement that emphasises free markets to reduce poverty has grown strong in recent years, and has caught the attention of executives, academics and public officials. C K Prahalad argues in his popular book, The Fortune at the Bottom of the Pyramid, that selling to the poor people at the 'bottom of the pyramid' (BOP) can simultaneously be profitable and help eradicate poverty.

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Aneel Karnani: A 'Poor' Market