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 <title>NextBillion.net - Development Through Enterprise - Rising Ventures: Suminter Makes &amp;quot;Satva&amp;quot; a Sustainable Business Proposition - Comments</title>
 <link>http://www.nextbillion.net/blogs/2007/06/03/rising-ventures-suminter-makes-satva-a-sustainable-business-proposition</link>
 <description>Comments for &quot;Rising Ventures: Suminter Makes &quot;Satva&quot; a Sustainable Business Proposition&quot;</description>
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 <title>CONTRACT FARMING</title>
 <link>http://www.nextbillion.net/blogs/2007/06/03/rising-ventures-suminter-makes-satva-a-sustainable-business-proposition#comment-22354</link>
 <description>I found the profile of Suminter India Organics and glad to know that they are getting into a business which is grossly unorganized.  There is need of entreprenuers who understand the global market and position the products for consumption of different class of customers.  In this regard there efforts to promote organics is commendable and they deserve proper encouragement by the government. 

I am a Marketing specialist working for a world bank assisted project in the State of Karnataka (JSYS)  in India.  And would be willing to extend helping hand by miobilizing the farmers for any of there ventures.  I can be contacted on 
9448993167 or email: agribusiness.uday@gmail.com&lt;br class=&quot;clear&quot; /&gt;</description>
 <pubDate>Fri, 14 Mar 2008 02:36:02 -0400</pubDate>
 <dc:creator>UDAYKUMAR KOLLIMATH</dc:creator>
 <guid isPermaLink="false">comment 22354 at http://www.nextbillion.net</guid>
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 <title>Rising Ventures: Suminter Makes &quot;Satva&quot; a Sustainable Business Proposition</title>
 <link>http://www.nextbillion.net/blogs/2007/06/03/rising-ventures-suminter-makes-satva-a-sustainable-business-proposition</link>
 <description>&lt;em&gt;Suminter India Organics was founded on the philosophy that fair, transparent business practices and high-quality products would provide part of a blended value business model that would generate benefits for local farmers while penetrating a significant and growing market for organic goods.  Suminter is utilizing this model to establish itself as a leader in organic Indian products, supporting 600 farmers in five villages by commercializing their output in a $31 billion annual global organics market.&lt;/em&gt;&lt;br /&gt;&lt;em&gt;&lt;span class=&quot;texto1&quot;&gt; &lt;br /&gt; &lt;/span&gt;&lt;/em&gt;&lt;strong&gt;by Rajya Karipineni - &lt;a href=&quot;http://www.newventuresindia.org/&quot;&gt;New Ventures India&lt;/a&gt;&lt;br /&gt; &lt;br /&gt; &lt;/strong&gt;&lt;strong&gt;&lt;span&gt;&lt;span style=&quot;font-weight: normal&quot;&gt;&lt;p&gt;&lt;span&gt;Satva is the Sanskrit word for Purity.  It is also appropriately the brand name under which Suminter India Organics sells a wide variety of organically grown, non-perishable &lt;/span&gt;&lt;span&gt;produce. Suminter’s farmers meet the highest international organic &lt;/span&gt;&lt;strong&gt;&lt;span&gt;&lt;span style=&quot;font-weight: normal&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;standards to bring consumers a healthier product that in turn gives farmers a safer and cleaner &lt;/span&gt;&lt;strong&gt;&lt;span&gt;&lt;span style=&quot;font-weight: normal&quot;&gt;&lt;strong&gt;&lt;span&gt;&lt;span style=&quot;font-weight: normal&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;environment in which to work.&lt;/span&gt;&lt;strong&gt;&lt;span&gt;&lt;span style=&quot;font-weight: normal&quot;&gt;&lt;strong&gt;&lt;span&gt;&lt;span style=&quot;font-weight: normal&quot;&gt;&lt;strong&gt;&lt;span&gt;&lt;span style=&quot;font-weight: normal&quot;&gt;&lt;strong&gt;&lt;span&gt;&lt;span style=&quot;font-weight: normal&quot;&gt;&lt;strong&gt;&lt;span&gt;&lt;span style=&quot;font-weight: normal&quot;&gt;&lt;span&gt;&lt;img src=&quot;http://www.new-ventures.org/arquivos/suminter%201.JPG&quot; border=&quot;0&quot; width=&quot;127&quot; height=&quot;191&quot; align=&quot;left&quot; /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;&lt;span&gt;&lt;span style=&quot;font-weight: normal&quot;&gt;&lt;strong&gt;&lt;span&gt;&lt;span style=&quot;font-weight: normal&quot;&gt;&lt;strong&gt;&lt;span&gt;&lt;span style=&quot;font-weight: normal&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;Three years ago, the Suminter team took the initiative to provide local farmers with the necessary training and certification from Skal International, an internationally recognized organics certifying body. Now, Suminter contracts with over 600 of these farmers, buying back all of their products and providing the necessary farming inputs for organic cultivation. Suminter then provides the forward linkages that farmers require to bring their products to market. Through this process, farmers incur substantially lower costs and also receive a 10 percent premium over market prices. In this way, Suminter India Organics bridges the gap between the company’s suppliers and the global market, commercializing their products through a fair and transparent process. Fairness is, in fact, the foundational philosophy of Suminter, and the company will soon receive Fair Trade certification in addition to its organics certification.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;&lt;span style=&quot;font-weight: normal&quot;&gt;&lt;span&gt;&lt;span&gt;Driven by a commitment to quality and transparency, Suminter India Organics has built lasting relationships with its current customer base in the Netherlands and the United States.  To support their activities abroad, the company created a division in the Netherlands that meets growing demand for the distribution of their product.  Through this branch, Suminter has captured the entire value chain, from the farm to the market. Their Netherlands division handles warehousing and marketing, which eliminates third party exporters and traders. It is this type of integrated supply chain that differentiates Suminter from its competitors.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;(This post continues past the break; click &amp;quot;Read More&amp;quot; to continue)&lt;br /&gt;&lt;/p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br class=&quot;clear&quot; /&gt;&lt;p&gt;&lt;a href=&quot;http://www.nextbillion.net/blogs/2007/06/03/rising-ventures-suminter-makes-satva-a-sustainable-business-proposition&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.nextbillion.net/blogs/2007/06/03/rising-ventures-suminter-makes-satva-a-sustainable-business-proposition#comment</comments>
 <category domain="http://www.nextbillion.net/blogs/topic/agriculture">Agriculture</category>
 <category domain="http://www.nextbillion.net/blogs/topic/consumer-products">Consumer Products</category>
 <category domain="http://www.nextbillion.net/blogs/topic/successful-models">Successful Models</category>
 <pubDate>Sun, 03 Jun 2007 15:31:19 -0400</pubDate>
 <dc:creator>Derek Newberry</dc:creator>
 <guid isPermaLink="false">4098 at http://www.nextbillion.net</guid>
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