NextBillion.net - Development Through Enterprise - Indian BOP Market Stands at $1.2 Trillion - Comments

Indian BoP market

Rob Katz — Mon, 28 Apr 2008 09:22:05 -0500

SM - thank you for your comment and for taking a look at "The Next 4 Billion" report. I'll refer you to the methodology section of the report for a full explanation of the way we came to the size of each market. You have a valid point that the Indian demographics may show something slightly different. The key here is that we were attempting to create a universal standard that could be applied across countries. Nothing is perfect, and we are certainly open to new research and - even more - better data.

95% of india is NOT BOP!!!

SM — Mon, 28 Apr 2008 01:00:42 -0500

BOP may constitute a *significant %* of India's population, but to release a report that says over 95% of India's pop is BOP is pretty ridiculous-that too in 2007?! Pls refer to NCAER's research (or any other research firm for that matter) on the indian consumer demographics and you will see that the market is based on different segments wherein the middle classes are increasing very quickly and definitely constitutes anywhere b/w 50-350 million people depending on how you measure of course. I'm not sure how this ridiculous % was reached!

Indian BOP Market Stands at $1.2 Trillion

Rob Katz — Sat, 28 Apr 2007 10:50:48 -0500

April 26, 2007 - 10:00, Economic Times of India

Bottom of the pyramid market stands at $1.2 trillion

Story Link: http://economictimes.indiatimes.com/Bottom_of_the_pyramid_market_stands_at_12_trillion/RssArticleShow/articleshow/1962467.cms

Teaser:
The base of the economic pyramid (BOP) in India representing the masses is an over $1.2-trillion market, making up the biggest chunk of the global $5-trillion BOP market excluding China, says a study by IFC and World Resources Institute (WRI).

The term ‘bottom of the pyramid’ was coined by management guru CK Prahalad to describe the poor and the underserved section of the market. The BOP market in India, about $1.205 trillion, in purchasing power parity terms, makes up 84.8% of the total $1.42-trillion national household market.

The base of the economic pyramid (BOP) in India representing the masses is an over $1.2-trillion market, making up the biggest chunk of the global $5-trillion BOP market excluding China, says a study by IFC and World Resources Institute (WRI).

The term ‘bottom of the pyramid’ was coined by management guru CK Prahalad to describe the poor and the underserved section of the market. The BOP market in India, about $1.205 trillion, in purchasing power parity terms, makes up 84.8% of the total $1.42-trillion national household market.