http://www.nextbillion.net/node/3892 Comments for "The Next 4 Billion Book Launch" en http://www.nextbillion.net/node/3892 <div class="event-nodeapi"><div class="flexinode-7-start"><label>Start: </label>Mar 19 2007 - 11:00</div></div> <div class="event-nodeapi"><div class="flexinode-7-end"><label>End: </label>Mar 19 2007 - 13:00</div></div> <div class="event-nodeapi"><div class="flexinode-7-tz"><label>Timezone: </label>Etc/GMT-5</div></div> <div class="flexinode-body flexinode-7"><div class="flexinode--40"> <strong>Location: </strong><br /> International Finance Corporation Auditorium, 2121 Pennsylvania Avenue, NW, Washington DC</div> <div class="flexinode--39"> <strong>description: </strong><br /> The World Resources Institute and the International Finance Corporation cordially invite you to the presentation of the report:<br /> <br /> <div align="center"><strong>The Next 4 Billion: <br />Market Size and Business Strategy at the Base of the Pyramid</strong><br /></div><strong><br /></strong>Discussions of base of the pyramid (BOP) markets have relied principally on business case studies and rough estimates of market size. WRI, with the cooperation of the International Finance Corporation, has enjoyed unique access to national household surveys for the purpose of understanding low-income communities as economic actors. Drawing on income data from 110 countries and standardized expenditure data from 36 countries across the globe, the report is an important first look at the market opportunity represented by four billion individuals who make up the BOP. This briefing on the report and the follow-on discussion of business strategy and market research will be the first public review of the report and its data.<br class="clear" /></div> </div> http://www.nextbillion.net/node/3892#comment TheNext4Billion Fri, 09 Mar 2007 11:31:58 -0500 Rob Katz 3892 at http://www.nextbillion.net