Good News for a Change

Courtland Walker — Mon, 05 Mar 2007 16:57:22 -0500

My one-line review of Fast Company's March issue and its annual Fast 50 list: "It's exciting."

It's green, it's sustainable, and it has BOP written all over it, both literally and sequentially (from the Letter from the Editor, to Andrew Zolli's Business 3.0, to numbers 4, 5, 6, 7, 10, 11, 15, an interview with C.K., 24, 25, 31, 38, 41, an interview with Omidyar, and 44).

Did I say it was exciting?

It's palpable. Zolli writes a thought provoking introduction, heralding the "Eco-Innovation Revolution" and the Fast 50 that follow, "50 Profit-driven solutions for what ails the planet," reminds you just how much of this revolution is already underway - from Goliath GE (#37) to up and coming Terracom (#24).

I spent last night watching, "Who Killed the Electric Car?" with my girlfriend, and was left wanting to beat the piss out of a an auto-industry exec before working my way to an oil-industry exec (You start a bogus grassroots campaign to discourage zero emissions while 1 in 4 children in L.A. has lung lesions ...I'm sorry you deserve a re-adjustment....maybe it'll help you sleep).

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Good News for a Change