Lijjat: Empowering Women, Everyday

Nitin Rao — Tue, 13 Feb 2007 15:03:16 -0500

This is the second post in a series of successful - even if offbeat - models in the Indian subcontinent. The first is here.

In a number of initiatives aimed at the bottom of the pyramid, women – in groups – have been at the forefront.

SKS Microfinance chooses to only target women because "they are the most marginalized and because they tend to use resources more productively than men".
Unilever in India - HLL – partners with women entrepreneurs ("Shakti Ammas") to cater to a vast and untapped rural market.

Another striking example in this theme, for over 4 decades, has been the story of Sri Mahila Griha Udyog Lijjat Papad or simply Lijjat.

(This post continues past the break; click "Read More" to continue)

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Lijjat: Empowering Women, Everyday