http://www.nextbillion.net/blogs/2007/02/01/ck-prahalad-on-cocreating-businesss-new-social-compact Comments for "CK Prahalad on Cocreating Business's New Social Compact" en http://www.nextbillion.net/blogs/2007/02/01/ck-prahalad-on-cocreating-businesss-new-social-compact <a href="http://www.bus.umich.edu/FacultyBios/FacultyBio.asp?id=000161713"><p style="padding: 5px; float: right;"><a href="http://harvardbusinessonline.hbsp.harvard.edu/b02/en/hbr/hbr_current_issue.jhtml"><img src="http://www.nextbillion.net/files/images/HBR Feb Cover.jpg" alt="" title="" class="image img_assist_custom" width="126" height="169" /></a></p></a><a href="http://www.bus.umich.edu/FacultyBios/FacultyBio.asp?id=000161713">C.K. Prahalad</a> is at it again. The University of Michigan professor (and - full disclosure - member of WRI&#39;s <a href="http://www.wri.org/staff/board.cfm">Board of Directors</a>) has published his 14th article in the Harvard Business Review, out today. <a href="http://www.hbr.org"><em>Cocreating Business&#39;s New Social Compact</em></a>, co-authored with consultant <a href="http://www.globalegacy.com/jeb2.html">Jeb Brugmann</a>, is the latest installment of bottom of the pyramid work from C.K., which he first introduced with <a href="http://www.johnson.cornell.edu/faculty/profiles/Hart/">Stu Hart</a> back in 2002.<br /> <br /> Unfortunately, the Harvard Business Review is off-limits to all but those who subscribe. I&#39;ve given the article a once-over already and will post a full review and analysis later today. Even better, I&#39;ll collaborate with <a href="http://www.wri.org/staff/staff_biosketch.cfm?sid=60">Al Hammond</a> - the third point on the BOP triangle - on this review. So stay tuned. In the meantime, a brief excerpt: <blockquote>As more companies conduct business experiments in bottom-of-the-pyramid markets and NGO&#39;s business acumen evolves, they are realizing each other&#39;s limitations and strengths. This has laid the foundation for long-term partnerships between the two sectors based on &#39;cocreation.&#39; Cocreation involves the development of an integrated business model in which the company becomes a key part of the NGO&#39;s capacity to deliver value and vice versa.<br /> </blockquote> More later. In the meantime, brush up by reading the original article, <a href="http://www.digitaldividend.org/pdf/bottompyramid.pdf"><em>Fortune at the Bottom of the Pyramid</em></a>.<br class="clear" /><p><a href="http://www.nextbillion.net/blogs/2007/02/01/ck-prahalad-on-cocreating-businesss-new-social-compact">read more</a></p> http://www.nextbillion.net/blogs/2007/02/01/ck-prahalad-on-cocreating-businesss-new-social-compact#comment Strategy Thu, 01 Feb 2007 09:46:29 -0500 Rob Katz 3818 at http://www.nextbillion.net