http://www.nextbillion.net/blogs/2006/11/21/rising-ventures-gram-mooligai-brings-healthcare-to-indias-rural-poor Comments for "Rising Ventures: Gram Mooligai Brings Healthcare to India's Rural Poor" en http://www.nextbillion.net/blogs/2006/11/21/rising-ventures-gram-mooligai-brings-healthcare-to-indias-rural-poor <img src="http://www.new-ventures.org/UserFiles/Image/gmcl_pic.jpg" border="0" align="left" />Three quarters of India&#39;s population lives in rural areas. Individual households in these communities tend to spend about $50 per year on primary healthcare. This is hardly enough to pay for private coverage, yet many of these underserved consumers are not reached by government programs. While the annual expenditures households in the countryside make toward health services may not amount to much individually, they collectively represent the kind of impressive purchasing power we often refer to in discussion of BOP-oriented business models.<br /> <br />Gram Mooligai, a recent addition to the <a href="http://www.new-ventures.org">New Ventures portfolio</a>, recognized that the gap between poor, rural dwellers and basic healthcare could be profitably filled by a company willing to meet the specific needs of these consumers.<br class="clear" /><p><a href="http://www.nextbillion.net/blogs/2006/11/21/rising-ventures-gram-mooligai-brings-healthcare-to-indias-rural-poor">read more</a></p> http://www.nextbillion.net/blogs/2006/11/21/rising-ventures-gram-mooligai-brings-healthcare-to-indias-rural-poor#comment Consumer Products Health Successful Models Tue, 21 Nov 2006 14:15:24 -0500 Derek Newberry 3619 at http://www.nextbillion.net