http://www.nextbillion.net/blogs/2006/07/20/nextbillion-interview-creating-value-in-underserved-markets Comments for "NextBillion Interview: Creating Value in Underserved Markets" en http://www.nextbillion.net/blogs/2006/07/20/nextbillion-interview-creating-value-in-underserved-markets <p style="padding: 5px; float: left;"><a href="http://www.untappedbook.com/index.html"><img src="http://www.nextbillion.net/files/images/Untapped Cover.img_assist_custom.jpg" alt="" title="" class="image img_assist_custom" width="132" height="200" /></a></p>How much momentum does the “base of the pyramid” hypothesis have behind it – and at what point does hope become hype? I recently read <a href="http://www.untappedbook.com/index.html">Untapped</a>, the latest business/strategy book to discuss underserved markets and their profit potential, with a wary eye – would it live up to the hope, or fall victim to the hype?<br /> <br /> In this post, I review Untapped and interview two of its co-authors, <a href="http://www.brodyweiser.com/aboutus_detail.php?id=5">John Weiser</a> and <a href="http://www.bcccc.net/index.cfm?fuseaction=Page.viewPage&amp;pageId=562&amp;parentID=490">Michele Kahane</a>. Our conversation covers Untapped&#39;s five &quot;<a href="http://www.untappedbook.com/success-factors.html">success factors</a>&quot; for the BOP, why some companies haven&#39;t succeeded with their BOP projects, and what&#39;s in store for the future.<br /><br class="clear" /><p><a href="http://www.nextbillion.net/blogs/2006/07/20/nextbillion-interview-creating-value-in-underserved-markets">read more</a></p> http://www.nextbillion.net/blogs/2006/07/20/nextbillion-interview-creating-value-in-underserved-markets#comment Strategy Thu, 20 Jul 2006 17:13:54 -0400 Rob Katz 3032 at http://www.nextbillion.net