NextBillion.net - Development Through Enterprise - Casas Bahia's Latest Deal: The $3600 Plasma TV - Comments

Plasma TVs

Justin — Thu, 13 Mar 2008 14:15:49 -0500

$3600 for a plasma TV ouch...thats a phat dig out of your pocket. Personal I would just rather stick with LCD TVs because they are a lot cheaper and also last longer.

"And for low-income

Anonymous — Fri, 02 Mar 2007 13:09:48 -0500

"And for low-income consumers who took the gamble and bought a plasma television, it was a double loss. " Those who buy plasma televisions are NOT low-income consumers. That's a serious distortion of reality, unless Brazil suddenly belongs to the wealthiest countries on the planet. Low income is the large proportion of the world's population living on less than $1 or $2 a day. Those living on less than $1 a day would need to save up for 10 years, without spending any money on anything else, to buy such a TV!

incorrect

Anonymous — Fri, 02 Mar 2007 12:03:53 -0500

Casas Bahia's Latest Deal: The $3600 Plasma TV

Ethan Arpi — Fri, 14 Jul 2006 14:46:29 -0500

On this blog, Casas Bahias, Brazil’s largest retailer, which has garnered its financial success by extending affordable credit to low income consumers, has been championed as a successful BOP business model. Strictly in terms of the bottom line, I agree. However, there is reason to believe that some of its business practices may actually harm the BOP. Case in point: Before this year’s World Cup, Casas Bahia made an offer that low-income consumers could not refuse: Buy one $3600 Philips plasma screen television and get a second one for just $.40. Of course there was one condition: Brazil must win the World Cup.