http://www.nextbillion.net/activitycapsule/2970 Comments for "Magazine Luiza" en http://www.nextbillion.net/activitycapsule/2970 <div class="flexinode-body flexinode-6"><table class="actable" width="470px" cellpadding="5" cellspacing="0" border="0"> <tr><td class="actable-left" width="175px" valign="top"> <div class="flexinode-textfield-23"> <strong>Managing Organization: </strong> Magazine Luiza<br /><br /> </div> <div class="flexinode-image-32"><br /> <img alt="Magazine Luiza" src="http://www.nextbillion.net/files/MagazineLuiza.gif" /><br /><br /> </div> <div class="flexinode-textfield-38"> <strong>Activity URL: </strong> <dd><a href="http://www.magazineluiza.com.br/" TARGET="_blank">http://www.magazineluiza.com.br/</a></dd><br /><br /> </div> <td width="295px" valign="top" align="left"> <div class="flexinode-textarea-22"> <strong>Activity Description: </strong> <div align="left"> </div><div align="left">Magazine Luiza, which recently became Brazil&#39;s third largest retailer, has built its business around the wants and needs of the BOP. By selling in installments and providing affordable credit, Magazine Luiza has, according to the New York Times, &quot;managed to bolster the spending power of the poor in Latin America&#39;s biggest consumer market.&quot; Magazine Luiza also requires customers to return to the store to make their monthly payments, a strategy which encourages customer loyalty and continued spending.<br class="clear" /></div> </td> </tr> </table> </div><p><a href="http://www.nextbillion.net/activitycapsule/2970">read more</a></p> http://www.nextbillion.net/activitycapsule/2970#comment Consumer Products Activity Financial Services Activity Active Brazil Consumer For-profit Activity Private Investment Funded Latin America Wed, 05 Jul 2006 11:31:51 -0400 Ethan Arpi 2970 at http://www.nextbillion.net