http://www.nextbillion.net/activitycapsule/1971 Comments for "NutriStar powdered beverage" en http://www.nextbillion.net/activitycapsule/1971 <div class="flexinode-body flexinode-6"><table class="actable" width="470px" cellpadding="5" cellspacing="0" border="0"> <tr><td class="actable-left" width="175px" valign="top"> <div class="flexinode-textfield-23"> <strong>Managing Organization: </strong> Procter &amp; Gamble<br /><br /> </div> <div class="flexinode-image-32"><br /> <img alt="NutriStar powdered beverage" src="http://www.nextbillion.net/files/p&g_nutristar.jpg" /><br /><br /> </div> <div class="flexinode-textfield-38"> <strong>Activity URL: </strong> <dd><a href="http://www.wbcsd.ch/Plugins/DocSearch/details.asp?strDocTypeIdList=1&amp;DocType=1&amp;StrCharValList=771&amp;DateStart=01.01.1753&amp;DateEnd=3" TARGET="_blank">http://www.wbcsd.ch/Plugins/DocSearch/details.asp?strDocTypeIdList=1&amp;DocType=1&amp;StrCharValList=771&amp;DateStart=01.01.1753&amp;DateEnd=3</a></dd><br /><br /> </div> <td width="295px" valign="top" align="left"> <div class="flexinode-textarea-22"> <strong>Activity Description: </strong> NutriStar is a low-cost powdered drink mix containing all the vital micronutrients (including iron, iodine, and vitamin A, nutrients that are essential to human development) , is stable, easily digestible, and tastes good. Because the packets are sold in single-usage form, they are portable, affordable (US$.30) and easy to store long-term. <br /><br /> After a few unsuccesful marketing attempts in the Phillippines and Venezuela, P&G is now fully-functional and succesful in Nicaragua. By using a partnership/licensing model with a local manufacturer, P&G has ensured cheap manufacture and wide distribution of the product to at-need sectors. This partnership additionally benefitted the local community, as the production and sales of NutriStar required the creation of more sustainable livelihoods. <br class="clear" /></div> </td> </tr> </table> </div><p><a href="http://www.nextbillion.net/activitycapsule/1971">read more</a></p> http://www.nextbillion.net/activitycapsule/1971#comment Consumer Products Activity Health Activity Water Activity Active Consumer For-profit Activity Government Activity International Agency Funded Nicaragua Philanthropy Funded Philippines Private Investment Funded Venezuela Asia Pacific Latin America Mon, 12 Dec 2005 16:33:51 -0500 _Alex Bloom 1971 at http://www.nextbillion.net